Report: How the COVID-19 crisis shines a spotlight on communications

Many communicators say they are getting newfound respect in their organizations, but the crisis is also adding to heavy workloads and complicating workflows with remote collaboration.

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Organizations are leaning heavily on their communicators.

Whether its an external or internal message—and in today’s world there’s often not much difference—the communications team is crucial for engaging key audiences and honing messages for appropriate tone and cadence.

Communicators on the internal side have become crucial for connecting newly remote teams and helping to preserve culture and other intangibles that are part of the workplace. They’re helping CEOs deliver tough and uplifting news.

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