The website 24/7 Wall St. published the list, basing its claims on recent negative sentiment in the press and in social media.
From 24/7 Wall St.:
“The brands on this damaged brand list often rose based on lofty claims, and fell when those claims were not realized …
“For our purposes, a brand doesn’t have to be a product or service. People can be brands. Famous sports figures count on their images for large endorsements.”