Report: In Canada, earned media is the No. 1 influencer among consumers

Don’t go cutting your PR budgets if you’re trying to appeal to Canadians, a new study indicates.

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A new survey from the Canadian Council of Public Relations Firms (CCPRF) found that Canadian shoppers cited media opinions as the number one factor influencing purchase decisions.

The study “delved into the dynamics of influence on Canadians’ shopping habits, examining media influences, ‘circles of trust’, and the impact of social media on our buying process.”

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