Report: Longer tweets elicit more clicks
The volume of click-throughs prompted by a link shared on Twitter tends to increase with the number of characters (up to 130) in the tweet, according to HubSpot’s Dan Zarrella.
![Ragan Insider Content](https://s39940.pcdn.co/wp-content/themes/ragan-theme/img/insider_600x350_lockdown.jpg)
Zarrella found that as the length of tweets grew, so did the number of clicks for a link in the tweet. Once the tweet reached 130 characters—the maximum number of characters for a tweet is 140 characters—the number of click-throughs fell.
“So it seems as though Twitter users are more likely to click on links in tweets if they’re accompanied by something else, such as a description of the link,” Zarrella explained in a blog post.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
![Ragan Insider Logo](https://s39940.pcdn.co/wp-content/uploads/2018/05/ragan-insider-logo.jpg)