Report: Longer tweets elicit more clicks

The volume of click-throughs prompted by a link shared on Twitter tends to increase with the number of characters (up to 130) in the tweet, according to HubSpot’s Dan Zarrella.

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Zarrella found that as the length of tweets grew, so did the number of clicks for a link in the tweet. Once the tweet reached 130 characters—the maximum number of characters for a tweet is 140 characters—the number of click-throughs fell.

“So it seems as though Twitter users are more likely to click on links in tweets if they’re accompanied by something else, such as a description of the link,” Zarrella explained in a blog post.

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