Report: Marketers’ enthusiasm for social media is ‘tempered’

A new study from IBM finds that marketing professionals are reconsidering their approaches and priorities for social media.

The State of Marketing 2011 report was presented at a marketing event in Boston this week. CNET covered the action.

Reporting on the study, CNET said:

“Results reveal that marketers have become more practical about their expectations for both mobile and social marketing, as well as the realization that their efforts are strongly tied to IT, especially when it comes to making marketing campaigns actionable for the end-user.”

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.