Report: Marketers struggle to keep up with new technology

Industry professionals are always seeking ways to make their jobs easier and more efficient—but most report having trouble keeping pace with cutting-edge innovations.

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How often do you add new tools to your marketing arsenal?

In a new report from Walker Sands, a Chicago-based business-to-business PR and digital marketing agency, marketers reported having trouble keeping up with all the new tools and technology that are available for communicators.

The report surveyed 300 marketing professionals during the first quarter of 2018. The results show that the marketing landscape has changed drastically in the last several years and that marketers are struggling to stay on the ball.

Twenty-eight percent of respondents say marketing organizations have a hard time keeping up with new technology. Though 63 percent say the marketing technology landscape has rapidly changed, only 28 percent say their organizations have kept pace.

Yet there is plenty of interest among marketers for new tools.

Marketers want to tinker, with 52 percent rejecting the “set it and forget it” philosophy and 65 percent planning to increase their spending on marketing solutions. Some plan on changing their marketing stack more frequently than others.

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