A new “social insights” study by LeadTail and Neustar of more than 1,000 CMOs reveals that, marketing heads, social media has become mobile, visual and valuable.
Here are a few insights from the report:
70 percent of CMOs use the Twitter for iPhone app, and another 24 percent use the Twitter for iPad app.
LinkedIn sharing to Twitter has grown from 11 percent in 2012 to 22 percent in 2014.
Foursquare has taken a beating: In 2012, 28 percent of CMOs published tweets from Foursquare, compared to only 5 percent in 2014.