Report: Measurement not helping most marketers
The evolution of metrics — sounds like the new Keanu Reeves movie — is a hot topic in the PR world. Among marketers, it appears that measurement, while valued, is not helping them perform their jobs better. A new survey by market research firm Chadwick Martin Bailey and marketing consultancy CMG Partners found that “while 75 percent of marketers are interested in measuring the performance of their marketing initiatives, only 24 percent believe they are improving business results ba…
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