Content is king, and many brand managers are vying for its crown.
TheManifest.com surveyed more than 500 digital marketers and revealed that more than half (53 percent) of organizations dedicate time and money to content marketing.
That number has grown quite a bit: In 2016, 36 percent allocated resources to the strategy.
“Even 10 years ago, content marketing was seen as a new buzzword,” said Lauren Fairbanks, partner and CEO of S&G Content Marketing. “But over the last few years, it’s really moved into the marketing mainstream. Marketers know that content marketing is essential in reaching consumers in a very organic way.”
When it comes to content marketing, frequency is a key to success. About half of marketers using the strategy (51 percent) publish content on a daily basis, and 31 percent put out content weekly. Only 2 percent of marketers who use content marketing publish less frequently than once per month.