A recent YouGov study asked internet users whether they trust the advertising they see. Roughly 61 percent said that they do trust it, which is a significant increase from three years ago, when only 50 percent said they trust advertising efforts.
Online consumers are also finding that ads are more honest. This year, 72 percent said they felt they were encountering honest ads, while only 56 percent said so in 2014.
The report bucks the trend of declining trust across the board. Recent Gallup polls have found flagging confidence in once-trustworthy institutions like churches, banks, journalists and the U.S. Congress.