Report names the best commercial of 2012
The two-minute spot is from Great Britain, and it’s a good one—but does it deserve the best of the year honor?
![Ragan Insider Content](https://s39940.pcdn.co/wp-content/themes/ragan-theme/img/insider_600x350_lockdown.jpg)
Whether it’s “The Office” or “The X-Factor,” someone in your life refuses to give America’s re-imagining of a U.K. TV series the time of day.
Just wait until that person feasts his eyes on this commercial for The Guardian newspaper. Created by ad firm BBH, the two-minute spot, which depicts the Three Little Pigs as a real news story, was named the No. 1 commercial of 2012 by Adweek.
“Grim yet playful, mythical yet supremely modern, the spot has it all: a delightful conceit, an epic vision and deft execution from director Ringan Ledwidge,” Adweek‘s Tim Nudd writes.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
![Ragan Insider Logo](https://s39940.pcdn.co/wp-content/uploads/2018/05/ragan-insider-logo.jpg)