Whether it’s “The Office” or “The X-Factor,” someone in your life refuses to give America’s re-imagining of a U.K. TV series the time of day.
Just wait until that person feasts his eyes on this commercial for The Guardian newspaper. Created by ad firm BBH, the two-minute spot, which depicts the Three Little Pigs as a real news story, was named the No. 1 commercial of 2012 by Adweek.
“Grim yet playful, mythical yet supremely modern, the spot has it all: a delightful conceit, an epic vision and deft execution from director Ringan Ledwidge,” Adweek‘s Tim Nudd writes.