Report: Only 16 percent of highly ranked MBA programs offer a PR course

In an article for Bloomberg Businessweek, a PRSA official argues that it’s time business schools started teaching reputation management.

The media raked them over the coals for it. ABC News said:

“All three CEOs—Rick Wagoner of GM, Alan Mulally of Ford, and Robert Nardelli of Chrysler—exercised their perks Tuesday by flying in corporate jets to DC. Wagoner flew in GM’s $36 million luxury aircraft to tell members of Congress that the company is burning through cash, asking for $10 to 12 billion for GM alone.” What do you these three CEOs have in common—beside their industry and private jets?

What do all three of these chief executives have in common—beside their industry and private jets? They all hold degrees in business or management.

Wagoner, who resigned from his post at GM in 2009, earned an MBA from Harvard Business School; Nardelli, who resigned from Chrysler in 2009, holds an MBA from the University of Louisville; and Mulally, still the CEO of Ford, has a master’s degree from the MIT Sloan School of Management.

Chances are none of them learned a stitch about public relations at those schools.

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