Overall, this is a bad thing for the industry, the study said.
“I really worry that it makes us appear to be a bit of a ‘pink ghetto’, so that we’re perhaps taken less seriously by management,” a female corporate affairs/investor relations professional (who remained anonymous) told Salt & Shein.
Given that March 8 is International Women’s Day, and given the white-hot focus on women’s health issues in the United States these days, this depiction is certain to raise the ire of many within and outside the industry.
The term “pink ghetto” is a familiar but tone-deaf phrase used to describe any profession in which women appear to dominate. Last month, VentureBeat‘s Jodie O’Dell thrust the term into the public (or at least social media) consciousness in the United States when she tweeted:
“Women: Stop making startups about fashion, shopping, & babies. At least for the next few years. You’re embarrassing me.”