A recent article from Reuters focuses on the difficult task of monitoring sentiment around the company in social.
It’s focus? “Damage limitation,” according to the article. The company constantly gets heat from organizations protesting everything from genetically modified organisms (GMOs) to bottled water to baby formula.
Nestlé’s strategy, according to the Reuters article, starts with aggressive monitoring of its brands across platforms. Its “digital accelerators” are constantly “listening, engaging, transforming and inspiring,” according to the article.