Report says social media is breaking down gender barriers

Women who work in male dominated industries are considered savvier networkers on LinkedIn. Same goes for men who work in the cosmetics trade.

Ragan Insider Premium Content
Ragan Insider Content

A recent Newsday article (brought to you by the Republic of Columbus, Ind.), points to some statistics that suggest women in the workplace are the savvier networkers when it comes to social media in niche industries.

Here are three extremely long sentences from the story to illustrate:

Indeed, a new report from LinkedIn, with more than 100 million members, says that women in some nontraditional fields are particularly well-connected, more so than their male counterparts, with the same true for men in some female-dominated industries. This is based on a networking “savviness” formula that considers the ratio of the number of men’s to women’s connections on LinkedIn, and the ratio of men to women in given fields. So in an industry where 45 percent of profiles are women’s, but women have 70 percent of the connections, women would be considered the savvier networkers.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.