Report: Small businesses plan to double-down on Facebook

As Facebook has been putting out fires after its Cambridge Analytica scandal, its unique advertising offerings—and a paucity of competitors—will keep marketers using the platform.

Ragan Insider Premium Content
Ragan Insider Content

Facebook’s fortunes seem likely only to get brighter, despite its recent scandals.

That’s because there are few alternatives for small-business owners looking to get their products and services in front of the platform’s immense user base. A recent survey from The Manifest shows that most business owners plan to expand their Facebook spending.

Overall investment in social media is projected to increase, the survey finds. Ninety-two percent of businesses plan to expand their social media portfolio, with 58 percent increasing Facebook spending.

Although the data scandal that has rocked Facebook has given pause to some marketers, there are few alternatives for communicators eager to use the power of social media.

The Manifest shared:

“Facebook’s usership may dip slightly because individuals will choose not to use the platform after news of the Facebook Cambridge Analytica situation, but the platform still remains a key player in building relationships with customers,” said Charlotte Chipperfield, CEO of social media agency Chipperfield Media.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.