Report: The top 10 global brands of 2011
There’s a new kid on the block in this year’s annual ranking of brands from Interbrand.
Coca-Cola is No. 1, followed by IBM, Microsoft, Google, and GE—just like last year.
There is one noticeable difference, though. Apple cracked the top 10. It is ranked eighth on the list—up from No. 17 last year—knocking the Finnish company Nokia from the top 10 down to No. 14. Apple was given the honor of being the biggest riser on the full list of 100 brands. Its value climbed 58 percent to $33.5 billion.
The list marks the 12th year that Interbrand, one of the world’s largest brand consultancies, has ranked the top 100 global brands. To create the list, the firm assigns a dollar value to each brand after evaluating factors such as financial performance and brand strength.
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