What’s the most important social media channel for connecting with reporters? According to data from Muck Rack, Twitter still rules the roost.
But what are the areas where journalists say they are likely to spend more time? The highest percentage of journalists want to use Twitter more (37%), while 65% of journalists say they do not plan to use TikTok at all.
The biggest decrease is for use of Facebook, as 34% of journalists say they want to use the social media platform less in 2021.
However, brand presence on social media can be crucial for reporters looking to cover your latest product launch or other news story. Almost half (45%) of journalists say that they usually check social media channels when covering a brand or organization.
Only 6% of journalists never check a company’s social media handles.