Report: Visual and mobile marketing more important than ever

Recent reports show online video and picture engagement are growing dramatically, and social media platforms are seeking to guide marketers to success.

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Snapchat’s “Discover” feature, which was launched at the end of January, has been “driving millions of page views per day for its publishing partners,” according to TechCrunch.

That’s not all the new feature is doing. Data released Monday morning from analytics firm 7Park Data revealed that mobile data consumption for an average U.S. Snapchat user grew from about 100 megabytes per week (before the launch of “Discover”) to now more than 600 megabytes per week. U.K. users now consume more than 400 megabytes weekly.

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