Report: Web video users OK with more ads

New research from comScore, which was released Tuesday at the Advertising Research Foundation’s Annual Convention + Expo in New York, “found that people who watch TV shows on the Web are far more tolerant of ads than perhaps once thought, and would actually stand for more clutter,” reports Mediaweek . “Specifically comScore found that while sites like Hulu typically serve around four minutes of ads for every hour of content served, users would be OK with six to seven minutes of ad…

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