Marketing Report: You’re more likely to survive a plane crash than click on a banner ad Bad news for those annoying ads that flash across your computer screen. Check out all the other extraordinary events that will happen before you click on one. By Kevin Allen@kevin_j_allenJuly 1, 2011 SHARE Ragan Insider Premium Content Chances are it’s been a while. Case in point, a study from Solve Media that says you’re more likely to survive a plane crash or win the lottery than click a banner ad. These events are also more likely to happen than a person clicking a banner ad: To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.