That’s one major conclusion you can take from YouTube’s first report on branded content. Consider some of the report’s findings, which looks solely at the top 100 brands that use the platform:
Brands published four of the top 10 trending videos on YouTube in 2014.
Monthly views of branded content are up 55 percent since 2014.
Branded videos saw 18 billion views in 2014.
Branded channel subscriptions increased 47 percent from last year.