But she initially missed the news that Rally.org was announcing $7.9 million in new funding from a slew of tech heavyweights that include LinkedIn cofounder Reid Hoffman. Rally’s PR firm, Atomic PR, sent Shontell three separate emails about Rally leading up to the announcement.
“I didn’t open any of them until I saw the news — which was actually interesting — up on other sites,” Shontell wrote Thursday in a story on Business Insider. “Due to an absurd amount of startup pitches that infiltrate my inbox, I’ve learned to manage emails by scanning for three things.”
Which three things? Sender, subject line, and first sentence.
Shontell posted the subject lines she received, in order: