Last year, PR Daily readers weighed in on this question and overwhelmingly said that it matters.
“It shows respect for yourself and your client (and your clients culture),” one reader commented. “It shows attention to detail. It communicates professionalism. What we wear is a statement about how we want others to think of us (and how we think of ourselves).”
The new owners of the San Diego Union-Tribune seem to agree. On Friday, employees received a memo informing them on how the paper can go from “good” to “great”—with a new bistro, standard business hours, and snappier attire.
According to the memo, employees will transition from a 37.5 hour work week to a 40 hour week. Office hours will be 8:30 a.m. to 5:30 p.m., plus an hour for lunch. Staffers will receive the same salaries for the additional hours.