Republicans pitch a grand new party

New ads from the Republican National Committee attempt to break the stereotype that the party is only made up of old, white men.

Ragan Insider Premium Content
Ragan Insider Content

Candy, it also means taking a national party like we did last year and historically changing the very nature of how we do business. We are putting people in every single battleground state across the country, every single community. We have a historic engagement effort in Hispanic, Asian and African-American communities not just five months before an election but for four years. This is what we do. We are a campaign committee. But one of the things we didn’t do well in the past is communicate on a long-term basis in diverse communities across America. And what we’re changing is that every day and every week, we’re in these communities talking about the Republican Party. I think that’s important. That’s how you change things.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.