Richard Edelman describes the ‘new normal’ for brands

The CEO of Edelman PR offers his opinion on why 2011 has spawned a frenzy of PR firestorms.

It’s happened to Kenneth Cole, Toyota, AllState, and more. So, what’s going on? Does the PR industry have its own legion of so-called Monday morning quarterbacks shouting from their blogs and Twitter feeds about what a PR agency should have done?

On Thursday, CTV in Canada published an interview with Richard Edelman, the CEO of Edelman PR, in which the network asked the PR man why there’s a greater engagement with brands. Edelman said:

“I think people have new expectations of brands. I think that they believe somehow that their voice can be heard. So it’s in part technological empowerment, but it’s also some part a merging of brand and corporate reputation. Maybe they feel they weren’t adequately consulted, or that they weren’t somehow better informed prior, and they’re mad.”

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