Rick Santorum’s Google problem offers lesson for brands

The GOP candidate has taken aim at Google over its refusal to fix the lewd top search result for his name. The search giant responded (in so many words): Not our problem.

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The celebrated columnist and creator of the “It Gets Better” anti-bullying campaign took exception to presidential candidate Rick Santorum’s stance on gay marriage and created a new, outrageously offensive definition of “Santorum.”

You can Google it if you like (though be careful). Savage’s definition is the first result.

This has Santorum’s camp frothing, and it is taking aim at search giant Google. Santorum told Politico last week, “To have a business allow that type of filth to be purveyed through their website or through their system is something that they say they can’t handle, but I suspect that’s not true.”

Now, The New York Times is suggesting that this has opened him up to more ridicule by suggesting that Google should fix the Internet.

Google’s response was less than helpful (and yet, a good lesson for those of us who have content on the Web that we’d rather be rid of):

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