Roger Ebert on movie publicists, social media

The Pulitzer Prize-winning film critic died on Thursday. Here’s a PR Daily interview with Ebert from last year.

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As a lowly Web editor walking into the Sun-Times newsroom in 2007, there was no figure more awe-inspiring than Roger Ebert. I was immediately intimidated and paranoid that I would ever make a mistake when making any kind of change or tweak on

As I quickly came to learn, there was nothing to fear. While journalists can often flash their credentials in your face or big-time you, Ebert was always accessible and willing to help young journalists. I’m not sure how many emails I sent him during my time as his colleague and then after, but I can tell you that he always responded—often impossibly quickly.

For an interview on PR Daily last April, Ebert was kind enough to answer a few questions about his experience with PR professionals and social media. Here’s that Q&A:

How has your involvement with social media—Twitter, Facebook and your blog in particular—helped you connect with fans of yours (and movie fans in general) over the last few years?

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