Roger Goodell, Ray Rice, and the NFL’s accountability problem

Numerous critics are calling for NFL Commissioner Roger Goodell to step down in the wake of what’s being viewed as the gross mishandling of the Ray Rice abuse case. Will he?

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If an company has an image problem that its customers don’t seem to really care about, does the problem actually exist?

The NFL season kicked off this past weekend, and on Monday the league reached the apex of one of its most shameful chapters since its inception.

TMZ released video Monday of Ray Rice, the star running back for the Baltimore Ravens, punching his then-fiancée and now wife Janay Palmer in the face last February in a casino elevator. Other videos from outside the elevator have been floating around the Web for months.

Rice’s contract with the Ravens was terminated, the NFL has suspended him indefinitely, and it’s up in the air whether another team will sign him in hopes the suspension is lifted. It’s baffling that, in the six weeks since learning about the NFL suspending Rice for two games, the team chose not to impose its own punishment until now.

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