Royal Dutch Airlines’ World Cup tweet about Mexico causes rage

After The Netherlands defeated Mexico in the round of 16, the airline posted an image of a “departures” sign with a stereotypical image of a Mexican man.

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For a trip this summer I had the option of flying @klm or lufthansa. I was undecided. I took the “Adiós Amigos” to heart. Flying Lufthansa.

— Adina Chelminsky (@AdinaChel) June 29, 2014

.@KLM your brilliant social media experts just lost you the 2nd largest market in Latin America in one tweet, they must feel really clever

— PacoMemoSaiso (@PacoSaiso) June 29, 2014

KLM offered apologies on its Twitter account, but only as replies. There’s no blanket message to everyone. Here are some of its reply tweets:

@eternal__nomad It has not been our intent to hurt anyone’s feelings with this tweet. That’s why we removed it.

— Royal Dutch Airlines (@KLM) June 30, 2014

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