For a trip this summer I had the option of flying @klm or lufthansa. I was undecided. I took the “Adiós Amigos” to heart. Flying Lufthansa.
— Adina Chelminsky (@AdinaChel) June 29, 2014
.@KLM your brilliant social media experts just lost you the 2nd largest market in Latin America in one tweet, they must feel really clever
— PacoMemoSaiso (@PacoSaiso) June 29, 2014
KLM offered apologies on its Twitter account, but only as replies. There’s no blanket message to everyone. Here are some of its reply tweets:
@eternal__nomad It has not been our intent to hurt anyone’s feelings with this tweet. That’s why we removed it.
— Royal Dutch Airlines (@KLM) June 30, 2014