Samsung U.K. introduces ‘extreme unboxing’

What happens when you give smartphones to six bloggers and tell them to open the devices while skydiving or speedboating? You’ll see.

Typically, my biggest concern with a new tech gadget is making sure it works, that is, if I can figure out how to turn the damn thing on.

Add a 1,000-meter freefall from a plane to the mix—yeah, things just got extreme.

That’s the idea for Samsung U.K. and its latest campaign for its Galaxy S II that goes beyond thinking outside the box. It’s extreme “unboxing.”

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