Scheduling social media posts? Better take these precautions

Many social media manages schedule their Twitter and Facebook posts ahead of time. It’s convenient, but the practice also has its dangers. Avoid them by following these steps.

Ragan Insider Premium Content
Ragan Insider Content

1. Stay abreast of the news.

Make sure you know what’s going on in your industry. Be aware of breaking news and trends, and adjust your scheduled posts/tweets accordingly.

2. Don’t write and run.

If you schedule posts in advance, make sure you continually monitor for comments and reply to any questions, concerns or conversations.

3. Maintain balance.

When you can, post live. Be creative, engaging and spontaneous.

4. Stay organized.

Use an editorial calendar to make sure your posts align with your brand’s message and news cycle. This also helps when scheduling posts about contests and sales.

5. Be human.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.