1. Stay abreast of the news.
Make sure you know what’s going on in your industry. Be aware of breaking news and trends, and adjust your scheduled posts/tweets accordingly.
2. Don’t write and run.
If you schedule posts in advance, make sure you continually monitor for comments and reply to any questions, concerns or conversations.
3. Maintain balance.
When you can, post live. Be creative, engaging and spontaneous.
4. Stay organized.
Use an editorial calendar to make sure your posts align with your brand’s message and news cycle. This also helps when scheduling posts about contests and sales.
5. Be human.