Scholastic engages—and increases—Facebook fans with live author chats

Scholastic’s campaign to connect fans with favorite authors and experts successfully brings the print publisher into the digital realm.

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What if you had the chance to talk to the author behind your favorite childhood book?

For fans of its Facebook pages, Scholastic Inc. offers such an opportunity.

To better engage with the 3 million readers, parents, educators, librarians, etc. who comprise its fan base, Scholastic invites authors and experts to host live chats or takeovers on one of its 27 Facebook pages. For this unique and interactive approach, these chats and takeovers earned Scholastic a first-place win in the Best Use of Facebook category in PR Daily’s Digital PR & Social Media Awards.

PR Daily’s 2012 Digital PR and Social Media Awards were presented by Synaptic Digital. Learn more about Synaptic Digital here (pdf).

Scholastic began experimenting with live chats and takeovers as a way to not only engage fans and connect them with authors and experts, but to establish itself as a credible source of information for parents and educators.

R.L. Stine takes over Scholastic’s Facebook page

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