Crisis Communications Scientology and a lesson on how NOT to do PR If your perception of Scientology is that it’s anything resembling a crazy cult, the organization’s responses to a New Yorker article will do nothing to dissuade you. By Kevin Allen@kevin_j_allenFeb. 8, 2011 SHARE A lengthy New Yorker feature on the church begins with a letter from Hollywood director Paul Haggis to the church’s spokesman announcing that he is resigning his membership. It only gets juicier from there. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.