Scottish whisky brand using Google+ for PR event

Richard Paterson of Whyte and Mackay whisky plans to host a tasting in August via Google+’s Hangout function.

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While everyone else was experimenting, Scotsman Richard Paterson took advantage of the site to promote whisky.

Paterson is the master blender for whisky brand Whyte and Mackay, and he’s also known as @The_Nose on Twitter. In August, he’s hosting a whisky tasting on Google+. Paterson intends to gather whisky fans using the site’s Hangout function, which allows for video chatting with multiple people. He blogs:

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