First, there was Kenneth Cole’s tweet in which the brand attempted to boost sales by newsjacking the debate over a military strike in Syria. Then several brands posted tweets commemorating the 9/11 attacks in ways observers found distasteful.
Now, it’s Seamless, a brand that enables ordering from restaurants online, on the hot seat. This time, though, the offending tweet seems to be a case of pure obliviousness.
It’s since been deleted, but many of the responses haven’t.
— Avi Bueno (@JasperAvi) September 16, 2013