Seamless deletes ill-timed ‘nothing else matters’ tweet

The brand’s attempt to stress the importance of Guacamole Day instead prompted calls of insensitivity in the wake of Colorado floods and a horrific mass shooting. Watch those scheduled tweets, folks.

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First, there was Kenneth Cole’s tweet in which the brand attempted to boost sales by newsjacking the debate over a military strike in Syria. Then several brands posted tweets commemorating the 9/11 attacks in ways observers found distasteful.

Now, it’s Seamless, a brand that enables ordering from restaurants online, on the hot seat. This time, though, the offending tweet seems to be a case of pure obliviousness.

It’s since been deleted, but many of the responses haven’t.

Yikes.. Bad timing, #Seamless. RT @Seamless: IMPORTANT: Today is National GUACAMOLE Day. Nothing else matters.

— Avi Bueno (@JasperAvi) September 16, 2013

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