Last week, Google announced that public tweets now show up on search results via desktop and its mobile apps.
Though the news is great for communications pros using the micro-blogging platform, Twitter is still struggling to please investors, not to mention the Securities and Exchange Commission.
According to Advertising Age, the SEC asked Twitter to explain why it stopped reporting several metrics, including timeline views and the number of advertisers or revenue made per advertiser on the platform.
Twitter responded that it is instead using changes in advertising engagements and cost per each engagement, and it said it doesn’t track business by reporting the revenue per advertiser.
The SEC completed its investigation, but Twitter executives are still struggling to expand the platform’s user base, as well as lengthening user time spent on it.
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