Sears rolls out holiday email in June

It isn’t directly about buying gifts for the holidays, but the shopping chain’s email certainly invokes the name of Christmas to get people into stores.

Ragan Insider Premium Content
Ragan Insider Content

Steel yourself for this one, folks—we’ve got another gruesome tale of “Christmas creep” to share. We playfully chided Hobby Lobby last week for having its Christmas wares for sale in May. Now Sears—which is still a thing—is invoking the month of December in mid-June to entice you to purchase whatever it is that’s causing the company to “burn cash,” as CNN pointed out last month. The offending promotional email pictures a grill, a refrigerator and something I assume is a riding mower (forgive this city dweller). The copy reads, “My, how time flies,” followed by, “Let’s not wait until December to get reacquainted.” While it’s not as blatant as Hobby Lobby aisles full of Christmas décor (and yes, we know Christmas crafters have to get started early), the Sears ad, one can argue, is another example of Christmas creep marketing. Still, Consumerist is pretty forgiving with this one.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.