SeaWorld admits employees posed as activists

The controversial entertainment venue is back in the spotlight after workers disguised as animal rights activists were outed. The company says it was protecting the brand. Few agree.

Ragan Insider Premium Content
Ragan Insider Content

SeaWorld is seemingly vying for the title of world’s worst corporation.

This week, company officials admitted that several employees went undercover and posed as animal rights activists. It attempted to justify this by saying the action was meant to protect the company “from credible threats.”

Officials for People for the Ethical Treatment of Animals initially accused SeaWorld of sending spies last year. Specifically, PETA fingered Paul T. McComb, who works in SeaWorld’s human resources department. McComb pretended to be a protestor named Thomas Jones. RELATED: Keep your cool in a crisis with these 13 tips.

SeaWorld told the world of its subterfuge in an earnings call, and later posted a blog post about it, which contained the following passage:

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.