SeaWorld’s crisis PR: Park must be honest about tragedy, says expert

SeaWorld canceled its killer whale shows at its Orlando and San Diego parks Thursday, the day after a trainer in Orlando was killed by one of the whales. The horrific incident, witnessed by visitors at the park, has created a crisis communication issue for SeaWorld, especially because Shamu — the park’s generic term for its killer whales — is one of its biggest draw. Dennis Speigel, a theme park consultant, told the Orland Business Journal that SeaWorld needs “to be honest with th…

Ragan Insider Premium Content
Ragan Insider Content
To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.