Second half of ‘09: Advertising stalls, PR picks up the pace

A marketing forecast from Advertising Age shows that ad spending in the second half of 2009 shouldn’t get any worse—though it won’t improve, either. The bright spots, according to the forecast, are spending for online and public relations. “MaryLee Sachs, director of the worldwide marketing communications practice at WPP’s Hill & Knowlton, said that when a turnaround does come, chief marketing officers ‘will continue to look for new avenues and means with which to connect wi…

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