When’s the last time you took a pass on a story because of a lackluster headline?
Although many marketers know that headlines often determine their content’s fate, few consistently write compelling introductions to their stories.
From LinkedIn’s “Where Do Headlines Come From?” the first step in crafting a headline that grabs readers’ attention is to analyze your story.
Here’s what to do next:
Pull that main idea up into the headline. If someone else wrote the article and you’re tasked with slapping an irresistible headline on it, become familiar enough with the story that u can boil someone else’s words down to just a few that smartly sum up the rest.
Now that you know where to begin, consider these additional insights:
Zoom out, not in.
No matter whether you’re writing a headline for a colleague or for yourself, it’s best to examine your story from an outside perspective.
Here’s how, from LinkedIn: