‘Seduction … allure … intoxicating’: The State of the Twittersphere 2010

Sounds like a cologne ad — but it’s not; it’s a description of Twitter in 2010, by PR pro and author, Brian Solis. He notes that although Twitter’s growth has already peaked, the level of engagement among its users continues to increase. “Once engaged in Twitter, the seduction of response, by a stranger or someone we know, combined with the allure of popularity is enticing and intoxicating,” Solis wrote. “Many people fall victim to its addictive qualiti…

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