SEO for PR: 7 tips to harness YouTube videos for search

YouTube is the second most popular search engine, which means your videos need to be optimized. Here’s how to do it.

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Here are a few key things PR professionals should do as part of the YouTube upload process to gain as much search exposure as possible for a client’s video content:

Structure your video title for search.

The video title is the most important element for ranking well in search results because it’s one of the first places search engines look when ranking a video. Phrases and keywords in the video title determine which searches to rank the video for. Use the Google keyword tool to identify popular search phrases to include in your title.

Have a strong video description.

You have 5,000 characters to work with, which is a lot, so try to make your video description at least 150 words. Also, include a link to your website, specifically to the page with content that corresponds to your video topic.

For example, if your video is about improving your financial situation and you have a relevant article on your website about the same topic, make sure your description includes that unique URL. Place the link at the top of the description, so users see it first.

Always include a call to action to your site.

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