Seven arguments to coax your boss to use social media

Providing the proper professional context will bolster your bid to make a splash in the networking pool

When preparing to talk about a social media strategy for your organization, think about things from your boss’s perspective. What outcomes would make him or her look like a rock star? Focus on addressing those. It will take some effort to create a case for your specific organization, but it will pay off.

Keep this equation in mind: Little Money + Low Boss Time Commitment + High Return on Investment = Good Place to Start.

Here are several strategic points to consider when building your case:

1. Focus on the strategic reasons why to use social media instead of the tactical how to use it. It’s easy to get sucked into how to use Twitter, for example, but that isn’t going to help your strategic argument. Schedule another time to give a how tutorial.