What you haven’t heard are the following three counterintuitive tips guaranteed to help you plan and post more engaging videos:
1. Forget brainstorming—try “brewstorming.” “The fewer cooks in the kitchen, the better,” says Webby-winning video producer Ty Stafford, who helped populate Red Bull’s YouTube channel before joining Omelet as content strategy manager.
He warns that too many egos and ideas can hinder creativity. “People become too nervous to open up and share,” he explains.
That’s why he recommends bringing in just one client-side decision maker. “Then add just three people from your team,” he says. “They should include a strategic director, someone from creative and a videographer or production staff member who can make sure the ideas discussed can actually be shot.”
You don’t want to pitch the client an exciting idea that’s unrealistic. “A videographer will help manage everybody’s expectations,” Stafford says.
Unconventional locations can help foster more successful video brainstorming. “It’s not inappropriate to hold a brainstorming session at a happy hour,” he says. “Keep it loose, take notes and have fun.”