‘Share Better’ campaign challenges Airbnb

A New York City coalition seeks to fight the rental startup, but why? 

Ragan Insider Premium Content
Ragan Insider Content

How do stodgy, old-school entities fight back against a digital disruptor?

The emerging sharing economy is making the old models of doing things, like hailing a cab or booking an overpriced hotel room, obsolete. And the soon-to-be-obsolete don’t like it one bit.

Enter the “Share Better” campaign, which is led by New York-based housing activists, hoteliers and politicians that are raging against Airbnb.

First, it’s great publicity for Airbnb. Nothing says, “You’re doing a great job” quite like a coalition being formed to stop you from doing such a great job.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.