Share this story with your IT department

Forget the bickering between PR, marketing, and advertising. That debate will go on a long time. The real discussion you need to have is with your IT team. This  story from CIO magazine outlines why and points to a recent study by the CMO Council and IT services and consulting firm Accenture. The study found, “Marketing and IT executives do not believe they are highly effective partners, as they struggle to achieve common goals in the race to adopt and keep pace with rapidly evolving digital m…