Shepherd Center’s video series exemplifies the best in brand journalism

The series, addressing brain and spinal cord injuries, provides easily accessible information and positions the Atlanta rehabilitation facility at the vanguard of specialized care.

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Editor’s note: The following article is from PR Daily’s recent special edition featuring the winners of the recent 2012 PR Daily Awards. We will periodically run excerpts from the special edition over the next several months.

It’s hard to fathom suffering a head or spinal injury in the abstract. In reality, it must be terrifying, and given such exceedingly trying circumstances, it would certainly be all the more difficult to grasp the intricacies of such an injury.

Healing, though, must start with some understanding of the therapeutic processes and objectives. To that end, Shepherd Center in Atlanta put together a video series to give the injured and their families and other caregivers digestible information about what has happened, what’s possible and what’s required. Above all, though, the series aims to give them hope.

For its sterling efforts, Shepherd Center won top honors in the Content Marketing/Brand Journalism category in Ragan’s 2012 PR Daily Awards.

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