Crisis Communications Should Royal Caribbean step up its customer loyalty program? The author poses that with yet another story about passengers on a cruise getting sick, perhaps the company should do more for frequent travelers who succumb to illness on board. By Lisa Biank FasigJan. 31, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.